Features
Everything the business needs. One place.
Website, booking, AI receptionist, payments, clients, marketing, loyalty, store and analytics — built to work together because they share the same calendar and the same client record.
Get found
A presence that looks like the work you do
Every paid plan includes the complete premium website. Not a trimmed starter page that gets better when you upgrade.
AI Website Builder
Describe your business in a sentence and get a full site — sections, copy, palette and booking already wired up. Ten design families, all editable, none of them a dead-end template.
- Section-by-section editing with live preview
- Every change versioned, every version restorable
- Mobile-first layouts checked before publish
- Your own domain, or a free BeautyOS web address
Style Wall
Your portfolio, but it books. Every look links straight to the service that creates it, so a client who likes a photo can be on your calendar in two taps.
- Book This Look on every post
- Client photos only appear with recorded consent
- Before and after pairs without the guesswork
- Shareable to social with one action
Marketplace & Local Boost
A consumer app where people search for the exact work you do, in the area you serve. Ranking rewards responsiveness and real availability — paid placement can never buy the top of the list outright.
- Filter by specialty, texture expertise and travel radius
- Location is opt-in and never collected silently
- Local Boost puts you in front of nearby searchers
- Ownership descriptors shown only if you choose to
BeautyOS Domains & Email
Search, register and connect a domain without leaving the dashboard, then run business email at your own address.
- DNS configured for you — no records to copy by hand
- HTTPS provisioned automatically
- Mailboxes at yourname@yoursalon.com
- One bill, one place to manage it
Get booked
A calendar that survives real appointments
Six-hour braid installs, multi-step color, back-to-back lash fills. Booking has to model the work, not the other way around.
Booking & Deposits
Real durations, cleanup buffers, add-ons and multi-service visits. Two people cannot take the same slot — the database refuses it, not a warning banner.
- Deposits hold the slot before it is confirmed
- Cancellation windows you set and the system enforces
- A waitlist that can offer a gap on its own, if you let it
- Several services in one visit, with one professional or several
AI Receptionist — website, phone & tasks
It answers on your website, and on your phone once you connect your business number. It answers at 11pm, quotes only from your own pricing rules, and turns everything it cannot finish into a task on your list. BeautyOS is not your phone company — you keep your number and your carrier.
- Answers your existing business line, set up by forwarding it once
- Books, reschedules, cancels and waitlists against your real calendar
- Turns a call into “Call Angela back about a colour correction, Tuesday”
- Never invents a price or an open time slot
- Escalates anything medical, financial or contested to you, every time
Payments
Card, tap, deposits and tips through Square or Stripe. Connect your own account; the money is yours and lands in your bank, not ours.
- Deposits and balances on a secure checkout from your processor
- No-show and late-cancel fees sent as a payment link — never charged to a stored card
- Payment status confirmed with your processor, never trusted from the browser
- Manual and transfer payments recorded with a human approval step
Keep the chair full
Fewer empty hours, fewer no-shows
The quiet revenue problems — a cancellation nobody filled, a colour that blocked a whole afternoon, a deposit nobody paid — solved where the calendar lives.
Business Brain
Every week it reads your own bookings, hours, clients and stock and says what they mean — with the figures and the records behind every claim. When there is not enough data to be honest, it says nothing. On every plan.
- Empty hours and fill rate per day, after time off
- Clients overdue to rebook, from each client’s own rhythm
- Waitlisted clients who fit an opening, products about to run out, unpaid deposits and no-shows
- Act from the card: message clients (with your approval), rebook, dismiss or snooze
Empty Chair
A cancellation or a move becomes an opening, with the best people to offer it to — the waitlist first, then regulars who are overdue.
- Suggest only, ask first, or fully automatic — you choose
- Offers go only to clients who agreed to that channel
- The first client to accept gets the slot; nobody is double-booked
- Clients join the waitlist from your website, or the AI receptionist adds them
Processing Time & Resources
Split a service into steps and mark which ones need the professional. While colour processes, they can take someone else. Rooms and equipment are booked like people.
- Prep, active, processing and finish steps per service
- The professional is busy only when a step needs them
- A room-bound service is only offered when a room is free
- Up to five services in one visit, with one professional or several
Front Desk & Walk-ins
Walk-ins and bookings on one board. Clients join the line from their phone and follow their place live.
- No app or account needed to join the line
- Honest quoted waits, and who is past theirs
- Call the next person in one tap
- Self check-in for booked clients
Deposits & No-show Protection
Deposits and fees paid through your own Square or Stripe account, with the cancellation policy you set applied for you.
- Fixed or percentage deposits per service
- Cancel inside the window and the deposit is kept; outside it, it is refunded automatically
- No-show and late-cancel fees sent as a payment link
- You can always override the policy for a client
Get repeat business
The follow-up you never have time to do
Most lost revenue is not a bad appointment. It is a good client who simply never got a reminder to come back.
Client CRM & Beauty Profiles
Visit history, colour and chemical formulas, allergies, health notes, preferences and private notes — the details that make the second visit better than the first.
- Every visit and upcoming booking on one page
- Formulas readable only by staff you allow
- Optional starter intake forms — braids, locs, chemical history, lashes, nail art, massage, health waiver — that you add, edit and publish
- Private notes never leave your business
- Consent tracked separately for each use
- Import your existing client list, with a dry run and an undo
Automations
Reminders, aftercare, rebooking prompts and win-back messages that fire on your real service intervals — a retwist at six weeks, a fill at three.
- Rebooking timed to each service, not a generic month
- Aftercare sent automatically after the appointment
- Birthday and lapsed-client outreach
- Marketing only to clients who agreed to it, and STOP replies honoured
Reviews
Every completed client is asked — not just the ones expected to say something nice. Unhappy feedback reaches you first, and is never blocked from going public.
- Asked once, asked fairly, asked automatically
- Reviews are written and submitted by the client, never by AI
- Private feedback routed to you immediately
- Rewards are never tied to leaving a positive review
Loyalty, Referrals & Memberships
Points, tiers, referral credit and memberships with included services and member prices.
- Points on visits and spend
- Referral rewards for both people
- Clients ask to join a membership from your website
- You record membership payments; nothing is charged behind your back
Run the business
The part nobody posts about
Staff, money, marketing and the numbers that tell you what to do next week.
Marketing & Social
Campaigns, email, text and social posts drafted from your own photos and services — then scheduled, sent and measured.
- AI drafts, you approve — nothing posts unreviewed
- Audience segments from real booking behaviour
- Post to connected social accounts on a schedule
- Approved campaigns are sent once per person, at the time you chose
Store
Sell retail products and aftercare alongside services, with a stock ledger behind every product.
- Retail and back-bar products; a service can use back-bar stock, taken off the shelf when the visit completes
- A forecast of the date each product runs out, and how many to reorder
- Low-stock and run-out alerts to whoever places orders, once a day per product
- Pickup in the salon
Analytics & AI Business Assistant
Revenue, retention, no-show rate, service mix and staff performance — plus an assistant you can ask questions in plain language.
- Ask which service earned the most last quarter
- Every answer traced to your own data
- Retention and rebooking rates per professional
- Exportable reports
Staff & Multi-Location
Schedules, commissions, permissions and per-location reporting for teams, suites and chains.
- Individual calendars and services per professional
- Commission and booth-rent tracking
- Role-based access to money and client data
- Client ownership you choose: booth renters and suites see only their own clients
- Central reporting across every location
Rules we hold ourselves to
Your clients stay yours
Private notes, phone numbers, photos and appointment history are never shown publicly and never sold. Export your data whenever you want.
AI that stays in its lane
It never diagnoses a medical condition, guarantees a result, guesses who you are from a photo, or writes a review under a client name.
No crippled website tier
Plans differ by capacity and growth features. The site your clients see is the full one on every paid plan.
One system, one bill
Replacing a booking app, a site builder, an email tool, a review tool and a marketing tool with something that already knows your calendar.